- Nonfiction
- Business
Small Business – Big Plans
How to use digital marketing to help your South African business thrive
Catherine Black, Belinda Mountain
ISBN:
9780795710704
Epub ISBN:
9780795710711
Publisher:
Kwela
Date Released:
May 2023
Price (incl. VAT):
R 350.00
Format:
Soft cover, 264pp
About this book:
Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media
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